The 50+ page report looks at:
- Overall response of DTCs to Covid (they did much better than average!)
- How DTC were (are) agile in the face of challenges
- Strategies they have used to continue growing
- Templates for success that all brands can follow
- Examples from China of transformation in retail
- Case studies of brands “shifting to play offense”
The report is supported by some great data and resources:
- Totem’s comprehensive list (database) of DTC brands
- Our June survey of 89 DTC brands in the US and Europe
- 30+ interviews with leading DTCs for background insight
It's our aim to highlight how leading global brands are moving forward with innovation/transformation, as part of our data/transformation practice area.
Download the full report
![](https://uploads-ssl.webflow.com/60cd2c0c2b4ab900c743dcd7/6111b54dce98690229cbc720_DTC%20Brands%20-%20COVID%202.jpeg)
![](https://uploads-ssl.webflow.com/60cd2c0c2b4ab900c743dcd7/6111b558be7bdd76a01cfe80_DTC%20Brands%20-%20COVID%203.jpeg)
![](https://uploads-ssl.webflow.com/60cd2c0c2b4ab900c743dcd7/6111b564d516a10409e94490_DTC%20Brands%20-%20COVID%204.jpeg)
![](https://uploads-ssl.webflow.com/60cd2c0c2b4ab900c743dcd7/6111b57f24fb34527c3030b7_DTC%20Brands%20-%20COVID%205.jpeg)
...