ALLBIRDS - New Technologies = Brand Growth

While traditional brands have cut costs during COVID, Allbirds, a digitally native shoe brand, pushed forward with expanding into the China market. They experimented with Tmall livestreams as well as Tmall video-chat technologies and during the 6.18 shopping festival this year, they logged the biggest single-day sales for the company. 

With their focus on a digital arm, the company has been able to find growth amidst the coronavirus outbreak as well as look beyond the pandemic and expand its global brand presence.