TELEGRAM IS SIMILAR TO MARKETING ON WHATSAPP, WECHAT. WITH NO DISPLAY ADS ITS A CONVERSATIONAL EFFORT FOR BRANDS.
As messenger channels - for conversational social - grow Worldwide, Telegram (together with WhatsApp, iMessage, Facebook Messenger, LINE…etc) stands to grow significantly as a marketing channel. For most of the World, chat/messenger apps are the equivalent of email - they are the foundational communications tool.
With WeChat as a guide, brands wanting to grow on Telegram, can setup official accounts and customer engagement bots. Brands can also deploy ‘private traffic’ tactics, to find and engage with key communities.
The world of messenger apps Globally is a patchwork of different players. Facebook Messenger leads in the US, WhatsApp leads in most of Europe. WeChat is the only player in China. LINE, Kakao, WhatsApp and Telegram each lead in different markets across Asia. In this context, Telegram can play a critical supporting role in building community into select markets - particularly in Asia and the Middle East.