“BRANDED MISSION” CURRENTLY IN TESTING (FULL RELEASE END OF 2022) ENABLES BRANDS TO CROWDSOURCE AN ARRAY OF CONTENT FROM CREATORS ON TIKTOK.
“Branded Missions” posted by the brand are open to creators on TikTok with a minimum of 1,000 followers. Brands receive PGC videos, can turn them into ads and boost them. Top creators are eligible for cash payments as reward for successful videos.
The potential of this opportunity for brands is in giving them access to much more branded creative. Using a wider array of creators to tap into niche communities, on terms that fit with the culture of those communities. There’s the potential to unlock some breakthroughs, while increasing penetration into a much wider set of audiences.