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Pervasiveness/Penetration
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The Future of DTC Marketing
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10. GOING GLOBAL TO GROW SALES - 10 DTC CONSIDERATIONS
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9. MORE POWER TO PLATFORMS - 10 DTC CONSIDERATIONS
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8. NEW MEDIA RISING - 10 DTC CONSIDERATIONS
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7. CONSOLIDATION UPSWING - 10 DTC CONSIDERATIONS
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6. INCUMBENTS STRIKE BACK - 10 DTC CONSIDERATIONS
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5. DIGITAL TO OMNI-CHANNEL - 10 DTC CONSIDERATIONS
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4. VIDEO TO BREAKTHRU - 10 DTC CONSIDERATIONS
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3. DATA DISRUPTIONS - 10 DTC CONSIDERATIONS
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2. RISING ACQUISITION COSTS - 10 DTC CONSIDERATIONS
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1. VALUATION RESETS - 10 DTC CONSIDERATIONS
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Fashion & Apparel
PATAGONIA - Puts its money where its mouth is
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Fashion & Apparel
LULULEMON - Improving Lifetime Value
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Poshmark for Next Economic Recession
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Nextdoor Could Help Brands to Spark
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WhasApp Emerging as Clear Leader in Conversational Marketing
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Unlocking Consideration with Discord
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Telegram A Messenger For Marketers
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Public Relations Effective Way to Build Trust and Credibility
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TikTok Creator Marketplace To Crowdsource Content
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CHINA BRANDS GOING GLOBAL
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ASIA ECOMMERCE COUNTRY SNAPSHOTS
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Fashion & Apparel
BOOHOO - NFT = New Female Talent
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Fashion & Apparel
ASICS - Back to Asics
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Fashion & Apparel
MEJURI - Limited drops intensify customer loyalty
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Fashion & Apparel
MONKI - Audiences co-author a storytelling brand
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Food & Beverage
MISFITS - Your best customers deserve sweet deals
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Fashion & Apparel
CUUP - Virtual vacay vision
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Fashion & Apparel
HAPPY SOCKS - Kicks off customer conversations
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Food & Beverage
Haven’s Kitchen - QR codes a critical link for online, offline
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Health & Wellness
QUIP- Billboards bite into the big apple
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Food & Beverage
REESE'S - Growth brands don't get spooked by new media
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Fashion & Apparel
FIGS - Rescued a category that was on life support
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Beauty & Cosmetics
Starface - A star is born every minute
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DTC BRANDS - Response to Covid
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Fashion & Apparel
STITCH FIX - Adapting to Changing Attitudes
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Beauty & Cosmetics
BOBBI BROWN - Focus on High Touch Virtual Offerings
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Home & Kitchen
IKEA - New Virtual Shopping Partnerships
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Health & Wellness
Lauf Cycling - The Acceleration to a More Direct Strategy
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Fashion & Apparel
Exotic Athletica - Shifting Retail Staff to Online Marketing
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Electronics
Casetify - Trust from Consumers and Communities
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Fashion & Apparel
Anta - Retail Staff Support Sales as Digital Agents
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Beauty & Cosmetics
Estee Lauder - Connecting with Consumers as Key
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Beauty & Cosmetics
Peace Out - Tiktok Driving Exponential DTC Sales
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Food & Beverage
Walmart x Shopify - Incumbents Adopting DTC Strategies
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Fashion & Apparel
Vessi - Gowth From New Social Channels
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Home & Kitchen
Burrow - Digital Customer Support is Key
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Fashion & Apparel
Allbirds - Finding Growth Through Digital Channels
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Fashion & Apparel
Rapha & Outdoor Voices - Local Community Engagement
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Beauty & Cosmetics
Glossier - Quick Response to Changing Needs
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Fashion & Apparel
M.M.Lafleur - Adapting to The Online Marketplace
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Fashion & Apparel
Nike - Continual Digital Investments
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Beauty & Cosmetics
Supergoop - Growth Through New Digital Engagement
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Electronics
LuLulemon - Building a Digital Ecosystem
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Home & Kitchen
Made In - Emphasis on User Experience
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